I would like to briefly revisit a previous blog: A Tracking Device on a Press Release. A comment from Chris van Opstal made the important point that the issue with reporting stories on AIDS in Africa, is finding some new angle - a REASON - to report the story everyone already feels they know.
I am […]
Entries Tagged as 'Public Relations'
Democracy is a Flat Belly before the Summer!
January 29th, 2006 · Comments Off
Tags: Public Relations · Audience and Readership · Newsworthiness
A Tracking Device on a Press Release
December 27th, 2005 · 1 Comment
On December 8 Doctors Without Borders released a press release announcing the newest available AIDS drugs are remaining unavailable in Africa because the involved pharmaceutical companies are choosing not to sell them in the region, and generic versions of the drugs do not exist. These drugs were laid out in the recommendations of the World Health Organisation (WHO) […]
Tags: Public Relations · Newsworthiness
Sydney’s Medical Comancheros
December 18th, 2005 · Comments Off
Doctors hit the headlines last week as seventy prominent nurses and clinicians formed the Hospital Reform Group – a consortium aimed to push for sweeping changes in the public hospital system, and stoke public debate about NSW’s health services. The Sydney Morning Herald has labelled it a “hospital revolution”, describing romantic scenes of a dozen […]
Tags: Public Relations · The nurses · The doctors · Politics
