I would like to briefly revisit a previous blog: A Tracking Device on a Press Release. A comment from Chris van Opstal made the important point that the issue with reporting stories on AIDS in Africa, is finding some new angle - a REASON - to report the story everyone already feels they know.
I am […]
Entries from January 2006
Democracy is a Flat Belly before the Summer!
January 29th, 2006 · Comments Off
Tags: Public Relations · Audience and Readership · Newsworthiness
Reporting Health or Help?
January 17th, 2006 · Comments Off
Studying the reporting of health in the news and current affairs media over the past weeks has revealed an important element of this news sector - the audience of health reports seems to be different from that of other beats.
When I say “different”, I mean in purpose, rather than demographics. While many news articles are written […]
Tags: Audience and Readership · Newsworthiness · The patients
Everything Gives You Cancer
January 16th, 2006 · Comments Off
As one of the most common forms of illness, cancer is heavily reported on within the news. The reasons for the reports are varied, and putting prominent deaths aside, preliminary studies have revealed the reporting of cancer seems to be dominated by new scientific breakthroughs that lead us ever closer to a cure, or alternately, […]
Tags: Cancer · Audience and Readership · Newsworthiness
